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What inspired you to become a member of the Virtual Advisory Board community?


I am a natural networker. I love to meet different people from various cultures, professional backgrounds and profiles. Through a common connection at the time, I met Olivier Kunz, and he told me about the VAB community. I was amazed to learn about the organisation’s structure and how it was managed. At the same time, I was also processing in my mind what would or could be the next chapter in my career. Considering my 2 decades of experience in the luxury and art industries, I thought I could add value to an advisory board that might need someone with my profile and background.


In what area do you feel board advisors can add the most value for Boards of Directors (BoDs) and executive teams?


From my experience with the C-suite, I always sense a disconnect with what is happening in the trenches. I firmly believe that adding pragmatic case studies when assessing business situations is very beneficial. The fact that an advisory board is not legally bound to the company is also an advantage. These bodies tend to think long-term vs. short-term. Plus, although not in every company of course, advisory boards can help deliver a sense of urgency in Boards of Directors when there are issues they need to pay closer attention to. I am an avid fan of Simon Sinek. Even if you always need to take a step back and think a little about what he is saying, he still gives you the broader picture. The fact that many companies are currently doing massive lay-offs is a very good example of their poor, long-term visions.


What would be your dream company/organization to work with as a board advisor/NED?


A company where the client comes first! Nowadays I have the impression that many businesses always think of the product first…


I come from a long-term career in the hospitality industry where client service makes or breaks reputations. I have worked in situations with extremely difficult clients and helped them resolve complicated issues. I firmly believe such experience would benefit any company in the world.

What book would you recommend to VAB members that might improve their skills in corporate

governance, board advisory or boosting board-to-executive team communications?


As said earlier, I am an advocate of Simon Sinek. So I pick Leaders Eat Last.


Follow Stéphane von Büren on LinkedIn.





What inspired you to become a member of the Virtual Advisory Board community?

I stepped down from an executive career two years ago and have been doing a combination of consulting and mentoring work whilst pursuing board roles. During the past six months, I secured two: one as an NED for an executive recruitment firm and the other as a NED for a mutual society. My goal is to reduce my consultancy work as I secure more board and/or advisory roles. I recently met with an ex-Coca Cola colleague who mentioned VAB to me and suggested that I join. I believe that VAB, as a community, offers great networking opportunities with like-minded people; an opportunity to learn new skills and a great platform for acquiring new roles.

In what area do you feel board advisors can add the most value for Boards of Directors (BoDs) and executive teams?

There are many advantages of having board advisor. They can bring a real outside perspective on key strategic issues and can contribute different skill sets and experiences that may be missing in the incumbent executive and board teams. Many advisors will also act as mentors and provide a sounding board for key members of the leadership team. Plus, they can expand the networks and help forge connections that might be beneficial to business expansion or future funding.


What would be your dream company/organization to work with as a board advisor/NED? I like to work with companies who have a challenge that could be solved using consumer and/or customer insights to develop both effective communication plans and customer experiences. I have contributed to short- and long-term growth strategies for complex, multi-billion dollar organisations as well as start-ups and SMEs. I enjoy helping businesses launch new products and services and supporting their entry onto new markets.


What book would you recommend to VAB members that might improve their skills in corporate governance, board advisory or boosting board-to-executive team communications?

For members who are considering an advisory or NED role with a UK business, a good starting point is The UK Corporate Governance Code published by the Financial Reporting Council. There are also lots of free resources made available by organisations such as NEDA (the Non-Executive Directors Association).


Follow Annabel Venner on LinkedIn.


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