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What inspired you to become a member of the Virtual Advisory Board community?


For over a decade, I have served on the board of directors of a non-profit organisation that raises funding to allow students from lower income families in Nepal to attend school when the costs would otherwise have been prohibitive. I have served for several years as one of the first Independent Board Directors for a private company that sells assistive equipment throughout Latin America and the Caribbean, providing guidance on overall corporate governance, risk management, succession planning, strategy, and supply chain. More recently, I joined the Board for Atlanta Technology Angels, an association of angel investors funding start-ups. I have enjoyed these experiences and the organisations have thanked me for my contributions. Based on that, I have determined that I would like to help additional companies as a Board Director. As part of that, I would like to increase my knowledge of best practices in the boardroom and have an opportunity to interact with people familiar with them. In researching organisations, attending virtual meetings, and talking to members, VAB seemed to provide both of those benefits and more! So far I have been able to connect with a number of impressive and helpful VAB members.


In what area do you feel board advisors can add the most value for Boards of Directors (BoDs) and executive teams?


Independent Board Directors help companies succeed in a number of ways. If chosen correctly, they can provide a variety of perspectives, experience, and skills that complement what the company and its executives already bring to the table. This is especially true when companies look beyond their specific industry segment for board members with relevant, but not identical, backgrounds. Such efforts allow the company to benefit from past learnings across a number of industries and career paths. In addition, the right Board Directors can share much needed knowledge on the many new challenges companies are now facing (such as ESG, cybersecurity, supply chain risk, etc.), but that they may not have expertise in.


What would be your dream company/organization to work with as a board advisor/NED?


Based on my background and experience, I can best assist companies that design, manufacture, assemble, distribute, or sell products (although I surprised myself earlier this year by providing an app startup company guidance which the founder liked so much that he pivoted the company’s focus!). A dream company would be a growing business with lots of opportunities and the accompanying challenges to address. The ability to help such a company through their global operational and risk management decision-making would especially appeal to me.

What book would you recommend to VAB members that might improve their skills in corporate

governance, board advisory or boosting board-to-executive team communications?


I have educated myself a lot in order to improve my knowledge of company governance and effective board operations. I would like to recommend two books, written in different styles. In Claiming Your Place at the Boardroom Table: The Essential Handbook for Excellence in Governance and Effective Directorship, Thomas Bakewell and James Darazsoi write about the roles, responsibilities, and expectations of a board director. Betsy Atkins’ Be Board Ready: The Secrets to Landing A Board Seat and Being a Great Director also provides a lot of useful information and I particularly like the case studies.


Follow Steven Lustig on LinkedIn.





What inspired you to become a member of the Virtual Advisory Board community?


I was inspired by VAB’s mission, its sense of community, and its promise to deliver a platform where members have opportunities to keep learning as advisors, board members and mainly as humans. I was excited to find a community where I can share the different experiences I have had as an athlete, corporate executive, and a sports entrepreneur and show how I use them in disruptive perspectives to solve problems: both in creative ways and for partners around the globe.


In what area do you feel board advisors can add the most value for Boards of Directors (BoDs) and executive teams?


Outlier advisors with broader expertise and outside of day-to-day operations can bring innovative ideas for solving complex problems. They can support C Level teams in embracing any challenge and/or obstacle smarter and faster. Advisors tend to have an overview of multiple industries and businesses. This can help boards and leadership teams break problems down into more practical (manageable) perspectives and create value for the company, its leadership team, and its stakeholders.


What would be your dream company/organization to work with as a board advisor/NED?


Any company/organisation that goes beyond EBITDA or EVA and focuses its resources on delivering an authentic impact on society, consumers, clients, and other businesses through its global services and products. I have a slight bias toward the sports industry in my decision-making, because my knowledge of, and passion for, sports and business merge in a unique way to aid in solving complex problems related to strategic finance and new markets: both organically and inorganically. I also have a very deep understanding of the LATAM region and work with a truly top-level network there.

What book would you recommend to VAB members that might improve their skills in corporate

governance, board advisory or boosting board-to-executive team communications?


The Obstacle is the Way by Ryan Holiday. This is because life is about obstacles: in business, in our personal lives, and in many other areas. But the way we receive, approach, and overcome obstacles is ultimately all that matters.


Follow Charlie Sarmiento on LinkedIn.





What inspired you to become a member of the Virtual Advisory Board community?


I am a natural networker. I love to meet different people from various cultures, professional backgrounds and profiles. Through a common connection at the time, I met Olivier Kunz, and he told me about the VAB community. I was amazed to learn about the organisation’s structure and how it was managed. At the same time, I was also processing in my mind what would or could be the next chapter in my career. Considering my 2 decades of experience in the luxury and art industries, I thought I could add value to an advisory board that might need someone with my profile and background.


In what area do you feel board advisors can add the most value for Boards of Directors (BoDs) and executive teams?


From my experience with the C-suite, I always sense a disconnect with what is happening in the trenches. I firmly believe that adding pragmatic case studies when assessing business situations is very beneficial. The fact that an advisory board is not legally bound to the company is also an advantage. These bodies tend to think long-term vs. short-term. Plus, although not in every company of course, advisory boards can help deliver a sense of urgency in Boards of Directors when there are issues they need to pay closer attention to. I am an avid fan of Simon Sinek. Even if you always need to take a step back and think a little about what he is saying, he still gives you the broader picture. The fact that many companies are currently doing massive lay-offs is a very good example of their poor, long-term visions.


What would be your dream company/organization to work with as a board advisor/NED?


A company where the client comes first! Nowadays I have the impression that many businesses always think of the product first…


I come from a long-term career in the hospitality industry where client service makes or breaks reputations. I have worked in situations with extremely difficult clients and helped them resolve complicated issues. I firmly believe such experience would benefit any company in the world.

What book would you recommend to VAB members that might improve their skills in corporate

governance, board advisory or boosting board-to-executive team communications?


As said earlier, I am an advocate of Simon Sinek. So I pick Leaders Eat Last.


Follow Stéphane von Büren on LinkedIn.



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